How much does a custom tool cost?

It depends on what it needs to do, so I quote after a free chat rather than guess. You get a fixed price before any work starts, never a day rate, and we can begin with the most valuable piece and add more later.

Do I need a website from you first?

No. Most people start with a Launch website and add tools later, but I can also build a tool on its own or connect one to the site you already have.

You do. Your data is kept separate from everyone else's and you can export it any time. And if I built your website, its source code is still yours to download for free.

Can it work with the software I already use?

Usually, yes. Most accounting, calendar, payment and CRM software can be connected, so your website and your new tool share information instead of you copying it across by hand.

What happens once it's built?

I host it, keep it secure and backed up, and make improvements as your business changes. You deal with the same person who built it, every time.

Custom tools

When your website needs to do more

Update your own prices, take bookings, send quotes and invoices, or give customers a login to check their order. I build the tools your business needs around how you already work, for a fixed price agreed before I start.

Talk about your project See a real example

What I can build

Tools that take jobs off your plate

Pick one or combine a few. Each one is built for your business, matches your website and is looked after by me. The first four already run a real business day to day.

Already running for a client

Edit your own website

Change your prices, pages, products and photos from a simple admin, without waiting on anyone.

Every enquiry in one place

Form submissions and emails land in one inbox, so nothing slips through and you can see each conversation in full.

Instant online quotes

Customers price up a job on your site in seconds, and the estimate arrives in your inbox ready to follow up.

Invoices

Create, send and track invoices with your branding, from the same place you manage everything else.

Built to order

Online bookings

Customers book appointments or reserve slots themselves, with reminders and a calendar that keeps you organised.

A login for your customers

A private area where customers see their bookings, quotes, invoices and files, instead of chasing you by email.

Connect your software

Link your site to the accounting, calendar or CRM software you already use, so you're not typing the same thing twice.

AI that saves you time

Sort enquiries, draft replies, process documents or add a chatbot that answers customer questions around the clock.

Something else? If it's slowing your business down, there's probably a simpler way. Tell me about it and I'll suggest the most affordable fix. Tell me about it →

A real example

Where it started

A wedding-dress cleaning business wanted to run its quotes, content and enquiries without a developer, so I built them a system that does exactly that.

Dress-cleaning admin

Behind a polished public site sits a custom admin. The owner updates services and pricing, manages the instant-quote builder, sends invoices and sees every enquiry in one place, all without touching code.

Prices and content updated by the owner
Instant quotes from the website
Enquiries and invoices in one place

View the case study ↗

Not everything needs building

Help getting more customers

Alongside the tools, I can help with the marketing side, at small-business prices.

Email marketing

Sign-up forms, newsletters and automated emails that turn one-off visitors into regular customers.

Facebook & Instagram ads

Hands-on help with audiences, sensible budgets and ad creative that brings in enquiries.

Analytics & reporting

Clear reports on where your customers come from, what they do and where your money is best spent.

How it works

A fixed price, then built in stages

A free chatWe talk through how your business runs today and where a tool could save you time or win you more work.
A clear, fixed quoteI scope it and give you one price in plain GBP before any work starts. Never a day rate.
Start with what matters mostWe build the most valuable piece first, get it working for you, then add to it as you grow.
Looked afterHosting, security, backups and improvements, all handled by the person who built it.

Grow

Your website, plus tools built around how you work.

Tailored quote

A fixed price, agreed after a free chat

Everything in Launch
Tools built around how you already work
Edit your own site, bookings, quotes, invoices and more
A fixed price agreed upfront, never a day rate
Looked after by the person who built it

Talk about your project

Good to know

Custom tool questions

: It depends on what it needs to do, so I quote after a free chat rather than guess. You get a fixed price before any work starts, never a day rate, and we can begin with the most valuable piece and add more later.
: No. Most people start with a Launch website and add tools later, but I can also build a tool on its own or connect one to the site you already have.
: You do. Your data is kept separate from everyone else's and you can export it any time. And if I built your website, its source code is still yours to download for free.
: Usually, yes. Most accounting, calendar, payment and CRM software can be connected, so your website and your new tool share information instead of you copying it across by hand.
: I host it, keep it secure and backed up, and make improvements as your business changes. You deal with the same person who built it, every time.